Jurnal Dosen

The Effectiveness of Museum Perjuangan Communication as Historical Tourism Against Zilenial

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The Perjuangan Museumwas founded on November 10, 1957,to pass on the spirit and fighting spirit of the 45 values to future generations. However, tourist visits to the strugglingmuseum are not as busy as other history museums in the city of Bogor, such as the Map Museum. Travelers especially zilenial. One of the current problems is that millennial tourists are indirectly less interested in visiting the Perjuangan Museum. This could be motivated by the lack of optimal communication from the Perjuangan Museum. The purpose of this study is to identify the elements of communication effectiveness from the Museum Perjuangan as historical tourism for thezilenialgeneration. This research was carried out at the Bogor City PerjuanganMuseum. The research method uses descriptive qualitative. Meanwhile, data collection techniques refer to observation, in-depth interviews,and literature studies. The research variables using communication effectiveness can be seen from the elements of the communication process namely Credibility, Context, Content, Clarity, Continuity and Consistency, Channel,and Capability of the audience.Qualitative data analysis consists of three streams of activities thatoccur simultaneously, namely data reduction, data presentation, and drawing conclusions/verification. Referring to the results obtained related to the effectiveness of communication in the Perjuangan Museum. In the content element, the concern is that thehistorical information conveyed is not too long but more effective. As for the Channel element, what needs to be emphasized is that the scope of information through the media is expanded.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

: Santhet : Jurnal sejarah, Pendidikan, dan Humaniora., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

2541-6130

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol.7, No.1

Subjek

Communication effectiveness

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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